Nuffield Health & The FA

During Nuffield Health’s partnership with the UK Football Association, I created content for major events including the 2023 Women’s World Cup and the 2024 Euros. My work spanned a wide range of print and digital assets, supporting campaign visibility and audience engagement across multiple platforms.

It was important to push the boundaries on Nuffield Health’s reserved healthcare branding to resonate with the FA’s audience.

Researching the social media presence of football clubs and brands with sports partnerships explored how they visually integrate football into their identity.

The design process involved experimentation and testing a range of approaches. The result – a campaign that  resonated, achieving the right balance between staying true to Nuffield Health’s brand and adapting it to fit football culture.