Eataly Summer Campaign Concept

Conceptual brief for Eataly London, to create an original summer campaign.

Celebrate seasonal Italian produce - with a focus on the beloved tomato.

The project spanned multiple touchpoints, including a flyer, window vinyls, in-store screen graphics, and social content, all designed to re-engage Londoners with Eataly’s core pillars: Eat, Shop, and Learn.

Using playful vector illustrations and a clean, cohesive layout, I created a campaign identity that felt both vibrant and brand-aligned.